New Markets or How to Reach Readers Who Feel Left Out
We all know that the market is fickle and fluctuates all the time. For example, dystopian was huge just a couple of years ago but now agents will not touch it with a ten-foot pole. In the romance genre we are lucky because romance has been a steady market for as long as the genre has been around (don’t believe me? Shakespeare wrote romance and so did Austen and the Bronte sisters).
It’s the sub-genres that fluctuate a lot. Right now it appears there is a huge market demand for cowboy romance (don’t look at me. The only thing I know about cowboys is that they herd cows, wear boots to bed, and you can never see their faces because of those damn Stetson hats), M/M romance (hot right now), and in the paranormal sub-genre, shifter romance (I’m not even sure I know what a shifter is. Will have to read on that).
So what’s the real new markets out there? Something that has never before been explored because the publishers and agents were not interested? I was surprised and pleased all at once to find out that some of the big romance publishers are currently interested in later-life romance.
I sat through a panel hosted by Entangled, a small-going-big romance publisher, and was floored when they told us that the publishing house is opening a new imprint called August which will target romances for women who are anywhere between 30-50 years old.
They want to see no stereotypes (divorcees looking for a husband) but strong women who have put off love in favor of careers, or for whatever other reasons, and stumble upon love late in life. They are asking for 45-60K word manuscripts and, according to the spokesperson, they are rather anxious to test the waters. Their reps at RT told us their market analysis shows there is a huge demand for these stories. So there you go. What are you waiting for? Get busy writing that story you’ve always wanted to write and prove that older women can still cut it in romantic pursuits.